Privacy Policy

Last updated: June 2026

Safir Jewellery & Gems ("we", "us", "our") is committed to protecting the personal data of our customers and website visitors. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights under Malaysia's Personal Data Protection Act 2010 (PDPA).

By using our website or submitting your personal data to us, you consent to the practices described in this policy.

1. Who we are

Safir Jewellery & Gems
A4-UG1-01, Publika Shopping Gallery, Solaris Dutamas
50480 Kuala Lumpur, Malaysia
Email: safirgemshub@gmail.com
Phone: +60 17-261 2527

2. What personal data we collect

We may collect the following personal data:

  • Contact enquiries: your name, email address, phone number, and the content of your message
  • Newsletter subscriptions: your email address
  • In-store visits and consultations: name, contact details, and records of your gemstone or jewellery preferences where provided
  • Website usage data: pages visited, time spent on the site, browser type, and device information (collected via analytics tools, if enabled)

3. How we collect your data

  • Through the contact form on this website
  • Through the newsletter sign-up form on this website
  • Through direct communication with us via WhatsApp, email, phone, or in person at our gallery

4. Why we collect your data

Your personal data is collected and processed for the following purposes:

  • To respond to your enquiries about our gemstones, jewellery, or services
  • To send you our newsletter, where you have subscribed
  • To arrange and conduct private consultations
  • To fulfil orders or service requests
  • To improve our website and the quality of our services
  • To comply with applicable laws and regulations in Malaysia

5. Legal basis — your consent

Under the PDPA 2010, we process your personal data on the basis of your consent. When you submit our contact form or sign up for our newsletter, you consent to us collecting and using your data for the purposes described above. You may withdraw your consent at any time by contacting us at safirgemshub@gmail.com.

6. Who we share your data with

We do not sell, rent, or trade your personal data to third parties for marketing purposes. We may share your data with:

  • Web3Forms — our form processing provider, which receives and delivers contact form submissions to us. Web3Forms processes data on our behalf and does not retain or use your data for any other purpose.
  • Website and IT service providers — who assist us in operating this website (for example, Netlify, our website hosting provider).
  • Law enforcement or regulatory authorities — where required or permitted by Malaysian law.

All third-party providers are required to handle your personal data securely and only for the purposes for which it was shared.

7. How long we keep your data

  • Contact enquiry data is retained for up to 2 years from the date of your enquiry.
  • Newsletter subscriber data is retained until you unsubscribe.
  • In-store consultation records are retained for as long as is necessary for the business relationship.

Once data is no longer needed, we will delete or anonymise it in a secure manner.

8. Your rights under the PDPA 2010

Under Malaysia's Personal Data Protection Act 2010, you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate, incomplete, or outdated personal data
  • Withdraw consent to the processing of your personal data at any time
  • Request that we cease processing your data for direct marketing purposes

To exercise any of these rights, please contact us at safirgemshub@gmail.com. We will respond within 21 days in accordance with the PDPA.

9. Security of your personal data

We take reasonable and appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or loss. Our website is served over HTTPS and form submissions are processed via secure third-party providers. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Cookies and analytics

Our website may use cookies — small text files stored on your device — to help the site function correctly and to understand how visitors use it. Analytics tools (such as Google Analytics) may collect anonymised data about page views, session duration, and device type. This data does not identify you personally.

You can control or disable cookies through your browser settings. Disabling cookies may affect some functionality of the website.

11. Links to other websites

Our website may contain links to third-party websites (for example, Instagram, Facebook, WhatsApp). We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal data.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The most current version will always be available on this page, with the date of last update shown at the top.

13. Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or the personal data we hold about you, please contact us:

Safir Jewellery & Gems
A4-UG1-01, Publika Shopping Gallery, Solaris Dutamas
50480 Kuala Lumpur, Malaysia
Email: safirgemshub@gmail.com
Phone: +60 17-261 2527

You also have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia if you believe your data has been handled unlawfully.